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HR Analytics Dashboard for Marketing

Marketing teams and agencies tracking campaigns, spend, leads and content performance. If your campaign spend export (google ads, meta) lives in a spreadsheet, VibeFactory turns it into a HR analytics dashboard you can share as a link, with headcount, turnover rate, open positions on one page.

What a HR analytics dashboard shows

Headcount, turnover and recruiting from your people spreadsheet. Every element is generated from your own column names and values, so the labels match your spreadsheet, not a generic template.

KPI cards

  • Headcount
  • Turnover rate
  • Open positions
  • Time to hire
  • Spend by channel
  • Cost per lead

Charts and tables

  • Headcount by department
  • Joiners and leavers by month
  • Tenure distribution
  • Recruiting pipeline
  • • Sortable, filterable table of the underlying rows

The spreadsheet you probably already have

Marketing teams usually keep this data in one of these files. Any of them can be the source.

Typical marketing spreadsheets

  • Campaign spend export (Google Ads, Meta)
  • Lead list with source
  • Email campaign stats
  • Content calendar

Columns that make a good HR analytics dashboard

  • Employee id
  • Department
  • Start date
  • End date (if left)
  • Role

Column names do not have to match. One header row, one value per cell, and no totals row at the bottom is all that matters.

From spreadsheet to dashboard in five steps

1

Prepare the sheet

One header row and one value per cell is enough. A HR analytics dashboard works best with columns like employee id, department, start date. Extra columns are fine; the AI ignores what it does not need.

2

Upload the file or connect the sheet

Upload an Excel, CSV or JSON file (up to 20 MB) for a one-off dashboard, or connect a Google Sheet so the dashboard shows current data every time it is opened. Uploading is free and nothing is sent to an AI model until you click Create.

3

Say what you want to see

Optional, but it helps. For example: "HR Analytics Dashboard for our marketing team. Show headcount by department and joiners and leavers by month, and highlight headcount and spend by channel." You can also start from a template so your data lands in a layout you have already seen.

4

Review the dashboard

Generation takes 30 to 60 seconds. You get KPI cards, charts and a sortable table built from your real columns. On a subscription you can keep refining it with plain-language edits, such as changing a chart type or adding a filter.

5

Share the link

The dashboard is online at its own address the moment it is generated. Send the link, embed it in an intranet page, or add a password on a paid plan so only your team can open it.

Live sheet or one-off file

Live: connect a Google Sheet

The dashboard reads the sheet every time it is opened. Update the campaign spend export (google ads, meta) and the dashboard is current on the next load. No re-uploads. Also works with Excel files stored on Google Drive.

How live dashboards work →

One-off: upload a file

Upload Excel, CSV or JSON up to 20 MB. Good for a month-end report or a one-time analysis. Rebuild it with next month's file by using the dashboard as a template.

Quick start guide →

Step-by-step tutorial

HR analytics dashboard from Excel: headcount, turnover and recruiting

Read the tutorial

Common questions

How long does it take to get a HR analytics dashboard for marketing?

About a minute. Upload the file or connect the sheet, click Create, and the dashboard is online at its own link within 30 to 60 seconds.

Do I need to change my spreadsheet first?

Usually not. Keep one header row and one value per cell, and remove any totals row at the bottom. A HR analytics dashboard typically uses columns such as employee id, department, start date, end date (if left), role. If your campaign spend export (google ads, meta) has different column names, that is fine; the AI reads what is there.

Does the dashboard update when the spreadsheet changes?

Yes, if you connect a Google Sheet or an Excel file stored on Google Drive. The dashboard reads the sheet every time it is opened, so it always shows the current spend by channel. An uploaded file produces a one-off dashboard; to refresh it with next month's export, use the existing dashboard as a template and upload the new file.

What happens to my marketing data?

Your file is stored encrypted and deleted as soon as the dashboard is live. The AI model receives column names, a small sample of rows and summary statistics, never the whole file, and it is not used for training. Dashboards are public by link by default; on paid plans you can make a dashboard private with a password. Details are on our "How we handle your data" page.

What does it cost?

A single dashboard costs $0.99 and stays online for 30 days. The Starter plan is $10 per month for unlimited live dashboards that stay online, password protection, team sharing and editing with prompts.

Can my team see it without an account?

Yes. Anyone with the link can open the dashboard; they do not need a VibeFactory account. Paid plans can add a password, and can give teammates access to edit the dashboard.

More detail in the docs: How we handle your data and Plans and credits.

Your campaign spend export (google ads, meta), as a dashboard, in about a minute

Single dashboard for $0.99, or unlimited live dashboards from $10 per month.

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